SEO Services

facebooktwittergoogle_pluslinkedinrssyoutubefacebooktwittergoogle_pluslinkedinrssyoutubeWHAT IS SEO?

 

 

Search engine optimization (SEO) is the process of improving the visibility of a web page or business in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings.

In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.

 

 

SEO VS PPC

 

* Total Searches – Average number of people who search for this keyword daily.

 

* Traffic (T) – The maximum potential daily clicks that a #1 ranked site for this keyword term could potentially achieve.

 

* Trends – Indicates monthly traffic trends for a particular keyword.

 

* Adwords Traffic (AWT) – the total daily traffic (clicks) that a #1 ranked Google Advertiser for a keyword might expect to receive from their ads.

 

* Adwords CTR (AWCTR) – The percentage of people who click on the #1 ranked advertiser in Google (AWT) as a percentage of total traffic for a keyword.

 

* Adwords CPC (AWCPC) – An indication of what you might expect to pay to be the #1 ranked advertiser for a particular keyword in Google.

 

* Comp (C) – The total number of web pages globally that mention a specific keyword term, in the same (phrase) word order, in Google’s index.

 

* Title Comp (TC) – the total number of web pages globally that mention all of the words in a keyword term in the title of the page.

 

* Title/Comp (TCR) – this is the ratio of TC to C. A low score can indicate weak competition in a market.

 

* Adwords Comp (AWC) – represents the number of advertisers bidding on a keyword (worldwide), and how this compares to other keywords.

 

* OCI – An indicator of the chances that someone searching for a keyword is looking to buy as opposed to browsing for information.

 

* Adwords Value (AWV) – The total daily value of traffic (and also the costs) a #1 ranked Google Adwords advertiser might expect to receive if advertising for a keyword. (AWV= AWT x AWCPC)

 

* Value (V) – The total value of traffic that a web-site that ranked #1 for a keyword in Google. It’s value is an indicator of the value of a keyword market.  (V = T x AWCPC)

 

 

Keyword Research Infographic

 So What’s next after Keyword Research?

On-page Optimization is the first and foremost step toward success!

 

 

We are becoming more and more excited about the re-birth of …

…at least for those few ‘ers (like us) who actually know what to do to rank sites and get the best traffic there is.

The best traffic there is, is natural, “organic” search traffic.  Because when people go to Google and search for something, they are actively looking for a solution or information.

 

Contact Us Today!